The blog

AI, Honestly

Plain-English notes for business owners on where AI fits, where it doesn't, and how to tell the difference before you spend.

Every AI Tool Gets Replaced. Plan the Exit Before You Sign.Oct 25, 2026Where Does AI Fit? Start With the Task Your Team DreadsOct 18, 2026Give AI the Keys You Would Give a Day-One HireOct 11, 2026AI Does Not Delete Work. It Moves It.Oct 4, 2026Where Does AI Fit? Write the Job Description FirstSep 27, 2026The Model Is the Least Durable Part of Your AI SystemSep 20, 2026The Second AI Project Is Where the ROI LivesSep 13, 2026Experience Is Subtraction: What 35 Years in Tech Taught Me About Where AI FitsSep 6, 2026The Failure-Mode Test: The Fastest Way to Separate AI Hype From RealityAug 30, 2026Where Does AI Fit? Put It Where Mistakes Are CheapAug 23, 2026The AI Win Usually Shows Up Somewhere ElseAug 9, 2026The Mistakes You Get to Skip: What an Experienced AI Advisor Actually Buys YouAug 2, 2026The Last 10 Percent Is Where AI Projects DieJul 26, 2026Where Does AI Fit? Start With the Bottleneck, Not the TechnologyJul 19, 2026Your AI Moat Is Not the ModelJul 12, 2026What an AI Win Actually Looks Like (Hint: It's Boring)Jul 2, 2026The Experience Premium: Why Judgment Is the Real AI EdgeJun 28, 2026The AI Hype Tax: What Companies Waste Chasing AI (and What Actually Works)Jun 23, 2026Stop Building Your Business Around One AI ModelJun 22, 2026Where AI Actually Fits in Your Business: The 3-Bucket TestJun 21, 2026